Journal of Applied and Natural Science 6 (2): 751-754 (2014)
Decision making ability of agri- entrepreneurs at Jammu and Kathua districts of
J & K state, India.
Bhavana Gupta1, Quadri Javeed Ahmad Peer2* and Jaswinder Kaur3
1Division of Agricultural Extension Education, FOA, SKUAST-J, Chatha, INDIA
2Division of Agricultural Extension Education, FOA,Wadura, SKUAST-Kashmir, INDIA
3Department of Dry Land Agriculture, CCS HAU, Hisar (Haryana), INDIA
*Corresponding author. E-mail: email@example.com
Abstract : The concept of entrepreneurship has assumed prime importance in research and development for
accelerating economic growth in developing countries. The Entrepreneurship development institution has been
focusing its attention on developing programmes for entrepreneurship development and innovative training
technique for trainers. The entrepreneurs are responsible for many economic decisions that rests on anticipating
demand and bearing risks. The investigation on 210 agri-entrepreneurs thirty each from seven agri-enterprises
namely vegetable growing, strawberry growing, dairy farming, mushroom growing, bee-keeping, poultry farming and
flower growing, selected purposively from Jammu and Kathua districts of Jammu and Kashmir state revealed that
one-half (50.48%) of the agri-entrepreneurs were in the high category of decision making ability followed by medium
(46.19%) and low (3.33%) levels. Majority (76.67%) of vegetable entrepreneurs were in the high level of decision
making ability followed by poultry entrepreneurs (56.67%). Majority (61.43%) of entrepreneurs had not received any
training. Only 38.57% of entrepreneurs had received training. Bee-keepers were highest (66.67%) who received
training regarding their enterprise. Majority (61.72%) of entrepreneurs received training for a period of seven days
followed by 23.46% of entrepreneurs who got training for fifteen days and 14.81% who attended thirty days training.
The study inferred that high level of decision making ability of agri- entrepreneurs might be due to individual
ownership, high achievement motivation and high risk taking capacity. The appropriate decisions with regard to
finalizing different technical, financial and marketing aspects at right time, results in the progress of the enterprise.
Keywords : Agri-entrepreneurship, Bee-keepers, Decision-making ability, Marketing.